The roller coaster

On one side it feels great to see everything evolving and to gain experience, learning what to do and what not to do. It’s really about taking baby steps first and foremost but learning as you develop. At the same time, it’s still a business. I love designing and I’m so happy when people appreciate my designs, but my focus is making sure the business works and grows. Over the next months I want SPEED to be seen as a premium brand, with playful garments, specific details and a look that’s recognizable. I want to focus more on denim and leather, especially leather garments, because I think they represent the brand best.

I imagine the SPEED buyer to be someone with a creative, playful touch who wants something special and different, but also comfortable and good quality. Craftsmanship matters to me.