Doină is longing, made wearable. Our muse is a living emotion, like the song whose name it carries: passed down from soul to soul, from person to person. Like the doina itself, each piece is raw yet refined, deeply personal, and free from rigid form. Shapes are simple, textures natural, lines pure: created to hold emotion rather than merely adorn the body.

At the center of the collection lies dor, the untranslatable Romanian word for a deep, bittersweet longing. This sentiment shapes the tailoring: coats and jackets with open lapels, shirts marked by engraved details, and silhouettes that alternate between precision and looseness. Materials such as wool, linen, leather, and natural hair are handled with both restraint and disruption, creating contrasts between softness and rigidity, tradition and reinterpretation.