Doina Lace Shirt

400,00 
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Dor de IE

400,00 
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Dor Knot Shirt

400,00 
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Heavy Whisper Leather Shirt

750,00 
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Poveste Shirt

400,00 
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Side Note

400,00 
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Threadline Shirt

400,00 
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Whisper Knit t-shirt

360,00 

Windfold Shirt

400,00 
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DOINĂ

Doină is longing, made wearable. Our muse is a living emotion, like the song whose name it carries: passed down from soul to soul, from person to person. Like the doina itself, each piece is raw yet refined, deeply personal, and free from rigid form. Shapes are simple, textures natural, lines pure: created to hold emotion rather than merely adorn the body.

At the center of the collection lies dor, the untranslatable Romanian word for a deep, bittersweet longing. This sentiment shapes the tailoring: coats and jackets with open lapels, shirts marked by engraved details, and silhouettes that alternate between precision and looseness. Materials such as wool, linen, leather, and natural hair are handled with both restraint and disruption, creating contrasts between softness and rigidity, tradition and reinterpretation.

The narrative reverses the conventional codes of masculinity. While doina as a song has historically been a feminine voice, here it becomes embodied by a man who is not warrior but wanderer, lover, and healer. The garments carry this shift: cropped pony hair jackets with sharp tailoring, oversized leather shirts engraved with motifs inspired by folklore, and voluminous pieces that recall shepherd’s coats. Each design places vulnerability at the core of strength, making fragility a form of presence.

Ultimately, Doină is less about spectacle and more about resonance. It is a modern myth told through fabric, it's a meditation on solitude that is not lonely, on love that does not require another body to exist. Between memory and transformation, the collection speaks to the traces we carry: garments that feel lived, held, and remembered. Like the doina song itself, they speak about feelings.

FROM OUR COLLECTION

The Doină collection draws from traditional Romanian tailoring and the free-flowing form of the doină song. Each piece explores presence through absence — seams left unfinished, threads intentionally visible, garments cut open to reveal fragility within structure.

Materials are central to the process. Wool and linen are chosen for their raw tactility, while leather is engraved with motifs inspired by folk embroidery. Calfskin with natural hair finish introduces texture to sharp tailoring, and sheep hair reinterprets the shepherd’s coat into a contemporary statement.

Every garment balances precision with disruption. Lapels are widened, sleeves gathered, proportions shifted. Details are pared back to highlight construction, where engraved surfaces or hand-finished seams become quiet focal points.

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